Celebrating Our Canadian-Made Sunscreen Brand and the Active Community Behind It

While 2025 has been a roller coaster of a year, one thing has remained constant: our commitment to the incredible KINeSYS community.

As a small, family-owned Canadian sunscreen brand, we’re proud to be authentic, scrappy and rooted in our mission—keeping our active community protected with the sunscreen they love, season after season.

Now in its sixth year, the KINeSYS Champions Brand Ambassador Program continues to be one of the most rewarding parts of our journey. We're thrilled to introduce the 2025 KINeSYS Champions—over 40 inspiring individuals who reflect the breadth, diversity, and passion of our community.

From competitive pickleball players and marathon runners to weekend paddlers, coaches, cyclists, and active parents, our brand ambassadors embody what KINeSYS is all about: “However You Perform.” They share not only a love for the outdoors but a deep understanding of the importance of sun safety.

At KINeSYS, we know we're not a big corporation—we're a Made in Canada sunscreen brand built on passion and purpose. That’s why our Champions are more than just ambassadors—they’re part of the KINeSYS family and our most enthusiastic advocates.

We’re proud to introduce this year's Champions—real people with real stories who remind us why we do what we do.

Featured Champion: Krista MacDonald