KINeSYS Performance Sunscreen is honoured to be one of seven emerging brands invited to Runchella 2022, the Running Industry Association’s membership summit. Runchella runs from 16 – 19 May 2022 and combines educational programming, collaborations and brand presentations and is open to RIA members only.
Lisa and Wade Heggie, Co-owners of KINeSYS, are thrilled to have the opportunity to discuss with RIA members the data, market considerations and the product details of the suncare category; specifically discussing why many sunscreen brands are not a good option for specialist running retailers and how KINeSYS bucks the trend.
Since acquiring KINeSYS in 2107, the Canadian-based business has grown from zero doors to over 350 doors in North America. The company’s strategy had been to grow their U.S footprint in the “specialist retailer” space, including many RIA members.