The KINeSYS story is about more than making high quality sunscreen, we exist to play a part in creating a future free from skin cancer. We are passionate advocates for sun safety, who focus on empowering our community with the knowledge that will protect their skin and allow them to live active outdoor lifestyles. May is Melanoma Awareness month, and it celebrates what our core purpose is all about.
“Growing up in Australia I thought I was invincible. As a result, I’ve had skin cancer as a young adult. In late 2014 Wade was also diagnosed with melanoma. In the years that followed, we researched countless sun protection products. Our search for the absolute best in sun protection has become more than a passion for us, it’s our purpose.” - Lisa Co-Owner KINeSYS
Skin Cancer Facts
In Canada 85,000 cases of skin cancer are diagnosed every year, 1 in 6 Canadians will be diagnosed with skin cancer during their lifetime. Melanoma is the 8th most common cancer, and the mortality rate is 88% at 5 years.
These are sobering statistics, but there is good news. Skin cancer is one of the most preventable forms of cancer. About 90 percent of non melanoma skin cancers, and 85 percent of melanoma cases, are associated with exposure to ultraviolet radiation from the sun. Creating a new mindset and habits around your sun protection routine, along with regular skin checks, will go a long way to prevention and early detection of skin cancers.
In the Month of May, Check Your Skin
As we emerge from winter it’s a great time to become more aware of your skin. Start making skin checks in front of a mirror part of your routine. No matter what, if you see anything new, changing, or unusual on your skin, get it checked out as soon as possible.
During Melanoma Awareness Month KINeSYS is encouraging everyone in our community to start looking in the mirror more, and to book a professional SKIN CHECK!
Types of Skin Cancer
Along with regular professional skin checks, checking yourself and knowing what to look for, is a great step in early detection of skin cancers.
Basal Cell Carcinoma
Basal cell carcinoma (BCC) is the most common form of skin cancer. BCCs are uncontrolled growths that can appear as open sores, scars, shiny bumps or red patches. BCCs rarely metastasize (spread to other organs), but if they are not spotted early or treated properly they can be locally destructive and cause significant scarring.
Squamous Cell Carcinoma
Squamous cell carcinoma (SCC) is second to BCC in prevalence and can manifest as scaly red patches, warts or open sores. SCCs are more dangerous than BCCs, as they have the potential to metastasize if not detected and treated at an early stage.
Melanoma is perhaps the best-known type of skin cancer, likely because it is also the most dangerous form of the disease. Melanoma can become very hard to treat and even be fatal if allowed to progress. If the cancer is caught early, however, a patient has an estimated 5-year survival rate of 99 percent.
The majority of melanomas appear black or dark brown, but they can also appear pink, white, red, blue or purple. The acronym ABCDE is used to help identify common features of melanoma.
Diameter larger than 6 mm
Evolving or changing
There is a small genetic component to melanoma rates, however UV exposure represents the biggest risk. Did you know that a person’s risk for melanoma doubles with more than five sunburns?
For the Best Prevention, Think 365 Sunscreen
As mentioned, the vast majority of skin cancers are caused by ultraviolet radiation from the sun, which means your sun protection strategy is vitally important. We’ve recently started talking about ‘Think 365 Sunscreen’, and why daily sunscreen use is so important.
Including sunscreen application in your daily routine means you don’t have to add up incidental exposure, or attempt to predict the weather. You will know with certainty that you’ve taken a substantial step toward protecting your skin against long lasting damage.
While daily correct application of sunscreen will go a long way in avoiding sun damage, your approach to protection for yourself and your family shouldn’t be limited to just this. Wear protective clothing that is UV rated, always head out with a hat and sunnies, and make an effort to take shelter from the sun during peak UV times.
Melanoma Awareness Month is a chance to educate yourself, get a skin check, and re-evaluate your approach to sun protection. For KINeSYS it’s a chance to celebrate our purpose, and to support our community to learn, grow, and stay active outdoors.